International manufacturer and supplier of ‘intelligent flow systems’, Danish company Broen specialise in laboratory layout and design. In this instance a laboratory installation at Liverpool Teaching Hospital.
Supplying colour coded taps and regulators that are relatively small in the context of laboratory equipment, my task was to capture the quality, the functionality and the significance of their products without losing them in such a large space. And if I’m being completely honest… to make an essentially boring looking product look more interesting.
A question of interest AND perspective. Deserving of a proper site survey.
So that’s what we did.
With infinite potential viewpoints it was important to capture as many viable options as possible so that we could decide which types of image would work best. Once taken we sent the test shots to Broen HQ in Assens Denmark who selected the styles they wanted to work with.
Armed with their preferences we returned to site, organised access and set about capturing the perfect photographs.
Snap, snap, snap done.
Not quite as easy as it might sound of course. The preparation was key. As was the execution. As was making sure that the images followed house style and brand guideline to the letter in terms of quality and delivery. After all, Broen is an international brand and their high quality products need to be represented consistently
Small products that deliver a big impression. Mission accomplished.